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06/03/2012
Operational Standards for Industrial Catering
Protocol will undertake its fourth seminar on industrial catering operational standards in Dubai Wor...
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03/02/2012
Structuring Catering Business for onshore/offshore platforms
Protocol will undertake its third seminar on catering business structuring for onshore/offshore oil ...
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12/01/2012
Starting your Industrial Catering Business
Protocol will be holding the industrial catering seminar in business center Abu-Dhabi. An extremely ...
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Gedco Center, 3rd floor, Hayek roundabout, Sin el Fil
Telefax:
+961 1 510016/7
P.O.Box:
66 -358 Beirut. Lebanon
Email:
protocol@protocollb.com
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■ Feasibility studies
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It is not about what you want it is what the market needs and its inclination to accept your proposal, this is why Protocol’s constant tracking on the sociological, economical and political situations enable well-documented studies presentations with an unbiased perspective about your business relation with market variables.
Preliminary study and project's viability – Market Area Characteristics - Economic Activity and growth matrix - Political factors and legal System - Community and demography – Monopolies identification - Proposed site evaluation - Physical characteristics - Competitive Factors and future competition – Demand/Supply and guest market analysis – Capital requirements and operating results forecasts - Operational Estimates – Consensus and Dissenting Opinions
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■ Strategic Consulting
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In order to be viable in the sophisticated business world of today, organizations need to plan for the long term scheme, they need to constantly rethink about their business model, reinvent themselves and create new ideas for unserved niches. Protocol and its unique exposure on the relevant markets is able to define your envisioned opportunities, your weaknesses and strengths as well as reevaluating your Mission, Vision, goals, objectives and policies for the formulation of a winning strategy tailored to fit your own organization.
Situation analysis - Objectives and methodology - Craft mission, purpose and vision statements - Strategic metrics and evaluation measures - Primary and secondary research - Technical analysis - Options & alternatives Analytical frameworks - Recommendations - Action plan
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■ Catering Services (Institutional, In-Flight, Corporate, In-plant & Industrial)
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With an operation of more than 27,000 manday; including Industrial Site Catering & Life Support Services, In-Flight Catering, University & School Catering and Corporate Catering Services Built with substantial resources, skills, expertise and administrative support to provide a comprehensive life support service to clients, their workers and dependents. When it comes to onshore and offshore assignments, Protocol can design and construct temporary and permanent housing. Additionally, the company can provide all the necessary utilities and support facilities essential to camp life: catering, camp, construction, housekeeping, laundry, janitorial services, landscaping, vehicle maintenance, fire prevention, recreation, security, transportation, medical services, facility and utility maintenance. As a company, we pride ourselves on total flexibility, so whatever the size or nature of your operation, we are pleased to adapt services to fit in with your requirements and to suit the unique conditions of individual projects. We apply the same high standards and attention to detail whether the contract supports a small exploratory rig of ten men or a large construction project with a workforce of many thousands. Concerning In-flight catering, recent Surveys show that for most passengers, food is a major contributor to their overall enjoyment of travelling. As a result of the extensive experience gained over many years, our award winning in-flight catering division is synonymous with quality providing excellent service throughout the whole range of class travel. Purpose-built catering units furnished with the most technologically advanced kitchen equipment form the basis of the operation. But it is the company’s understanding of the industry; its developed management systems and the degree of flexibility with which it can operate that give the company its leading edge. The result is a high caliber service which can cope with a massive daily catering turnover with the ability to meet stringent deadlines and provide, at short notice, ethnic menus and meals to satisfy individual preferences. Protocol can also provide a comprehensive ground catering operation with restaurants, cafes and VIP lounges as well as a range of support services including cabin cleaning, airport terminal cleaning, airline equipment handling, ground handling services, duty free shops and bonded warehousing. Whatever the operation, the same high standards and rigorous system of quality control remain paramount. University & school catering is also part of Protocol services with extreme attention to detail and client service have always been part of our policy and they are amply demonstrated. Protocol regularly consults with clients in the preparation of menus and will take time to listen to the needs and wishes of administrative faculties and students of all ages. While responding imaginatively and sympathetically to the fads and fashions that characterize a young person’s attitude towards food, the company also takes account of the basic nutrients which are essential for growth and sustained health. Using the most technologically advanced kitchen equipment, tasty and well balanced meals are produced for schools and universities on a daily basis with rigorous hygiene procedures applied at every stage from production to distribution. As well as providing up to date facilities, the company’s management skills enable the structuring of meal payment schemes and effective, cost-efficient control throughout. This is achieved through a sophisticated menu management system which plans, portions, and costs meals within a predetermined framework. In the university and higher education sector, we have also achieved great success – again, by listening to people’s needs. As a result of carrying out thoughtful modifications, such as designing refectories and dining halls to feel comfortable and look attractive, Protocol has shown itself to be a leader in this challenge sector. In today’s corporate world, more and more companies realize the advantages of providing staff catering facilities. As a sound commercial practice it can create a congenial atmosphere for discussing business, benefit industrial relations, act as an incentive to prospective employees, and bolster a corporate image. Our renowned adaptability is clearly evident in this sector where catering can range from a self-service cafeteria to first class waiter service in executive dining suites on either day-to-day basis or for special functions. Whatever the type of service, our clients know that we remain customer focused and respond directly to their requirements. The company can be relied on to produce nourishing, appetizing meals; and because of the experience gleaned over many years, Protocol is well qualified to cater for specific dietary requirements or ethnic cultures. In additions, our catering managers are particularly aware of evolving food tasters and attuned to the health conscious climate of today’s consumers. The combination of award winning food production and developed management skills also means the company can give advice on the structuring of menus, help in the setting up of meal payment systems and deliver an overall cost-effective package to fit in with corporate requirements and budgeats.
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■ Concept Creation & Development - Turnkey Projects
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With a close and constant look on the latest trends in hotels, restaurants and all related businesses, Protocol is able to elaborate solid concepts with prosperity potential that every investor looks for.
Start-Up s services – Business Conceptualization – Brand filtering and identity development - Concept differentiating factors - Exterior and interior architectural perspectives and renderings – Equipment and utensils selection – Master planning - Profit architecture - Menu strategy and design - Concept differentiating factors – Design concept books - Project management - Milestone implementation – Investor presentation
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■ Business Planning
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Protocol believes that the essence of success for any business is its plan; this is why Protocol enables your business to have a plan so it can be a complete business document simulator as well as a convincement tool for financial institutions, investors and potential partners.
Company description - Business concept - Management team - Market analysis – USP identification - Marketing strategy - Operations - Investment analysis - Growth/Exit plan - Financial projections and ROI analysis
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■ Operations support
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Whether you are an operating facility or still on your early planning phases, Protocol is ready to elaborate proven methods and policies to develop and keep your operational competency as well as boosting your return on assets and investment.
Operational assessment - Concept diagnostic - Concept density - Product mix review – Operating manuals – Menu engineering and analysis – Sales mix management – Staff orientation – Incentive schemes – On-job/Off-job training – Management mentoring and tutoring – Talent management solutions - Restructuring and reengineering – Organizational structuring – Solutions and Recommendations
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■ Marketing support
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In today’s highly competitive market, marketing strategies has become a vital element for market penetration and brand saliency enforcement as well as bringing out unseen organizations’ augmented services, added values and competitive edges in order to increase prospects consciousness. Protocol is what you need to make your organization a top-mind brand by analyzing your marketing, product, sales, pricing and communication mix to be closely aligned with your customers while maximizing revenue potential.
Business model - Strategy elaboration and development - Branding and positioning - Campaign tools - Opportunity analysis – DMA situation analysis - Niches capture - Comparative analysis - Objectives and methods - SWOT analysis - Surveys and polling - Action plans – Forecast and budget – Marketing control
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■ Hospitality Training Programs
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Because we believe that education is the essence of success especially continual education, we introduced managerial and operational intensive courses covering all aspects of this business.
Managerial Courses:
Restaurants business planning
Feasibility study execution
Job description and job specifications
Marketing planning Performance appraisal techniques
Recruitment techniques
Operations manual formulation
Menu building and design
Menu engineering
Organizational engineering and structuring
Operational Training:
Bartending
Food serving techniques
Food safety
Art of Living (Ethics of international protocol)
Food Production and cooking Techniques
Food Technology
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■ Recruitment Activities
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Whether you are a newly established organization or an operating one, you probably know that the major problem of the hospitality sector is the labor turn over rate; this is why we make sure to provide you with the best qualified people to fit your vacant positions. Our comprehensive recruitment practices leave no room for error with a constantly updated staff pool scrutinized by our extremely professional management team to offer no other than the most skilled talents in the business.
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■ Staff – Lease Contracts
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Employees are the driving force of any institution and are usually what makes or breaks a new initiative. For these reasons, we rethink, reinvented and revolutionized this business’ way of talent management by placing a strong emphasis on team formation and empowerment practices so we provide our partners their complete staff backed-up with our support from salary payment, benefits and allowances, obligatory health tests, social security registration (NSSF), work accidents insurance, uniforms as well as sustainable mentoring and day to day follow-up for the best interest of our partners.
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